Deal for Marketing
Prove which campaigns produce revenue that closes.
Trace closed revenue back through every touch, however long the deal took, and get more from the leads you've already paid for.
Who it's for
Heads of Marketing Operations, Directors of Demand Generation and Marketing Ops Managers. Marketing sources and agents are included on Growth and Scale plans.
- Proving marketing's contribution to closed revenue
- Getting more out of leads already paid for
What's getting in the way
Attribution breaks on long deal cycles. By the time a deal closes, the early touches are overwritten or forgotten.
Rejected leads and lost deals are written off for good, even though some become ready to buy later.
Marketing data lives apart from sales data, so there's no trustworthy answer to which campaigns produce pipeline that closes.
How Deal helps
Pipeline Attribution Analyst
Traces closed revenue back through every touch, however long the deal took. Possible only because the touches were recorded and never overwritten.
Second-Chance Leads
Watches rejected leads and lost deals for signs they're ready to buy.
Lookalike Prospector
Finds accounts showing the same early signals your recent wins showed.
One record, all the way to cash
HubSpot Marketing, LinkedIn Ads, Google Ads and Mailchimp flow into the same record as your CRM and billing data.
Questions you can finally answer
Which campaigns sourced the deals that closed last year?
Which lost deals are showing buying signals again?
Which accounts look like our recent wins did early on?
See where your pipeline really went.
Apply for a 30-day revenue evaluation. We'll do the heavy lifting.